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Secret Lab

Press Kit

...Serve it with a cigar, dessert, or by itself but, by all means, serve it.

Lisa Pietsch, Publisher of Tequila Aficionado Magazine

5 Stars
Creme Brulee In A Glass

Jonathan Brawn from Aspen, Colorado

5 Stars
Museum-Grade Tequila

Robert Plotkin, Bar Media

5 Stars
The Holy Grail Of Tequilas

Shawn Christian, Actor

5 Stars
The Best!

Holiday Wine Customer from Escondido, California

5 Stars
One Of The Finest Extra Anejo Tequilas I Have Had

Holiday Wine Customer from Escondido, California

5 Stars
Cut Above Anything In The Market!

Holiday Wine Customer from Escondido, California

5 Stars

Press Kit

The Bad Stuff History

************

During the 1920’s, Roberto Mares Sr. and his family left Mexico due to the Cristero Revolution and fled to the U.S. during Prohibition. With Prohibition came great opportunity. Mares harvested the local blue agave, fermented and distilled it, and then drove to the speakeasies of San Diego and Los Angeles, selling his Tequila to support their family.


The Mares Family and Soto Family married and the craft of making Tequila was passed down.  Two generations later Felipe Soto Mares, a master tequila maker, has perfected this recipe. Today, The Bad Stuff continues to innovate new recipes, and currently is gearing up to present an incredible special batch of 12 year aged Tequila. The future will include the release of a specialty reposado, a specialty blanco (silver tequila), and a family dedication aged Tequila.


The Bad Stuff Extra Añejo
The Bad Stuff La Mala Plata
The Bad Stuff La Mala Reposado

SAY HELLO

About

The Product.

Crafted from the finest estates grown tequilana weber blue agave. Our agave is hand selected by our Jimador, then slow baked in traditional steam ovens until they reach a rich caramelization. The rich agave nectar is fermented with a combination of pure artesian water from our onsite wells. We then double distill this rich fermented mosto, first in stainless alembics, with the final distillation being completed in a copper alembic (Pot Still). Our rich peppery, spice ladened Blanco is then poured into our Virgin French.  Oak barrels and allowed to repose for a minimum of three years.


Extra Añejo

What You Need To Know


  • THE TASTE

    Flavors of nutmeg, allspice, caramelized roasted agave and vanilla.

  • BRAND GUIDELINES

    The Bad Stuff brand is

    • Bottle must be prominent
    • Unapologetic. Proud, fun, edgy should be implied, but not the sole focus.

    The Bad Stuff brand is NOT

    • Shooting tequila
    • Obnoxious
    • The Bad Stuff served with ice
  • KEYWORDS
    • Delivers an uparalleled taste
    • Authentic
    • Crafted From The Finest Estates Grown Tequilana Weber Blue Agave.
    • Meticulously crafted
    • Sublime among the best sipping tequilas
    • Elevated to a higher degree of crafted excellence
    • The Bad Stuff means the best of the best
    • Ultra Premium
  • AWARD WINNING
    • Robb Report Top 9 New Tequilas to Buy 
    • Double Gold at The San Diego International Wine & Spirits Challenge
    • Gold winner 2020 San Francisco World Spirits Competition
    • The Bad Stuff™' means the best of the best.
    • Consumers Choose The Bad Stuff at The 2020 SIP Awards. The Bad Stuff Tequila Extra
    • Añejo, taking home the Gold Medal in its 100% Agave Tequila Extra Añejo category, as well as the coveted 2020 Innovation Award.
    • "One of the most unique, exceptional Extra Añejos we have ever tasted," The Bad Stuff receives Tequila Aficionado Magazine's official nomination for their prestigious Brands of Promise Award.
  • BLOG

    Visit our blog page to see what media and influencers are saying about The Bad Stuff

    • Consumers Choose The Bad Stuff at ...
    • Phil Rosenthal’s Favorite Tequila
    • Brand of Promise: The Bad Stuff Extra Añejo Tequila Review
    • Ranch & Coast Magazine Review
    • San Diego Union Tribune Profile
    • Pairing Tequila With The Bad Stuff
  • VIDEO
    • It's All In The Taste
    • The Bad Stuff Tequila Estate Tour

    https://www.youtube.com/channel/UC353WDuRAt6XmgEI99ZffsA/


  • WHERE TO ORDER

    Find where to order by visiting:

    https://www.thebadstuff.com/where_to_order

  • LEGAL DISCLAIMER

    © Copyright 2020 The Bad Stuff Tequila . 100% de Agave Azul | Product of Mexico 40% Alc. by volume. Extra Anejo Tequila. All rights reserved. Sip responsibly.

La Mala Reposado

What You Need To Know


  • THE TASTE

    A beautifully complex Reposado that continues to open up the more you let it sit. Aromas of light spice, floral, and cinnamon blend well with its slightly sweet, caramelized agave taste

  • BRAND GUIDELINES

    The Bad Stuff brand is

    • Bottle must be prominent
    • Unapologetic. Proud, fun, edgy should be implied, but not the sole focus.

    The Bad Stuff brand is NOT

    • Shooting tequila
    • Obnoxious
    • The Bad Stuff served with ice
  • KEYWORDS
    • Delivers an uparalleled taste
    • Authentic
    • Crafted From The Finest Estates Grown Tequilana Weber Blue Agave.
    • Meticulously crafted
    • Sublime among the best sipping tequilas
    • Elevated to a higher degree of crafted excellence
    • The Bad Stuff means the best of the best
    • Ultra Premium
  • AWARD WINNING
    • Tequila Aficionado Magazine's official nomination for their prestigious Brands of Promise Award.
    • 2021 Gold San Diego International Wine & Spirits Challenge
  • BLOG

    Visit our blog page to see what media and influencers are saying about The Bad Stuff

    • Consumers Choose The Bad Stuff at ...
    • Phil Rosenthal’s Favorite Tequila
    • Brand of Promise: The Bad Stuff Extra Añejo Tequila Review
    • Ranch & Coast Magazine Review
    • San Diego Union Tribune Profile
    • Pairing Tequila With The Bad Stuff
  • VIDEO
    • It's All In The Taste
    • The Bad Stuff Tequila Estate Tour

    https://www.youtube.com/channel/UC353WDuRAt6XmgEI99ZffsA/


  • WHERE TO ORDER

    Find where to order by visiting:

    https://www.thebadstuff.com/where_to_order

  • LEGAL DISCLAIMER

    © Copyright 2020 The Bad Stuff Tequila . 100% de Agave Azul | Product of Mexico 40% Alc. by volume. Extra Anejo Tequila. All rights reserved. Sip responsibly.

La Mala Plata

What You Need To Know


  • THE TASTE

    A beautiful meticulously crafted Plata with a peppery glow and rich agave presence.

  • BRAND GUIDELINES

    The Bad Stuff brand is

    • Bottle must be prominent
    • Unapologetic. Proud, fun, edgy should be implied, but not the sole focus.

    The Bad Stuff brand is NOT

    • Shooting tequila
    • Obnoxious
    • The Bad Stuff served with ice
  • KEYWORDS
    • Delivers an uparalleled taste
    • Authentic
    • Crafted From The Finest Estates Grown Tequilana Weber Blue Agave.
    • Meticulously crafted
    • Sublime among the best sipping tequilas
    • Elevated to a higher degree of crafted excellence
    • The Bad Stuff means the best of the best
    • Ultra Premium
  • AWARD WINNING

    Coming Soon

  • BLOG

    Visit our blog page to see what media and influencers are saying about The Bad Stuff

  • VIDEO
  • WHERE TO ORDER

    Find where to order by visiting:

    https://www.thebadstuff.com/where_to_order

  • LEGAL DISCLAIMER

    © Copyright 2020 The Bad Stuff Tequila . 100% de Agave Azul | Product of Mexico 40% Alc. by volume.  All rights reserved. Sip responsibly.

AWARDS & RECOGNITION

09 Sep, 2022
TBS Gold At 2022 NY World Wine & Spirits Competition one of the most respected judging events in the eastern U.S.A
SDSF Double Gold
09 Sep, 2022
San Diego Spirits Festival is THE major Cocktail Cultural extravaganza celebrated annually each summer in San Diego. In 2022 we moved to beautiful La Jolla by the Sea.
18 Aug, 2022
Robb Report The Bad Stuff "Doce XII, a superb 12-year-old silky-smooth bottle..."
01 Oct, 2021
The Bad Stuff scored HUGE At 2021 Tequila & Spirits Magazine Tasting
The Bad Stuff Reposado
01 Oct, 2021
2021 Concours D’ Spirits, a leading conference for wine, beer, and spirit industry professionals, is proud to announce the medal award winners of 2021 Concours d'Spirits held Thursday, November 11 at JULEP in San Diego, California.
Santé International Wine & Spirits Competition Logo
01 Sep, 2021
La Mala Reposado Scored 92 Points At The Santé International Wine & Spirits Competition
La Mala Plata
27 Jul, 2021
La Mala Plata Gold At San Diego Distilled Spirits & Cocktail Festival
Reposado Gold Medal
06 Jul, 2021
The Bad Stuff La Mala Reposado Is Awarded Gold At The 2021 San Diego International Wine & Spirits Challenge with a score of 92 points.
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ABOUT

The Co-Founders

Felipe Soto Mares & Darren Enenstein

Felipe started distilling small batches of tequila for family and friends in 1994 at his uncle’s ranch in Jalisco, Mexico but his family tradition of making tequila dates back two generations. 


Darren, a serial entrepreneur with a love for car racing, teamed up with Felipe in 2017 and have broadened their circle of loyal Amigos who enjoy The Bad Stuff, in addition to paving the way for new products including a Reposado, Blanco, and even a 12 year tequila!


Felipe and Darren not only share The Bad Stuff with Amigos in numerous states, but also enjoy sharing The Bad Stuff lifestyle through photos and events involving racing, surfing, sailing, and adventure.


Approved Assets

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Primary

The Bad Stuff Awards

Lifestyle

Production

The Bad Stuff Amigos

MEDIA REQUEST

Media Reqest

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